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Today, I had the awesome opportunity to interview the owner of Ruespari! This belt company is sweeping the nation and you can see all of their styles and colors on their website: www.RUESPARI.com! Lets hear her answers to the questions:What is your name?:
Adrienne Marciano What is the name of your business? Ruespari - Named after two of my favorite things: my french bull dog Pearl Rue and my horse Laspari. What do you sell/offer? We offer equestrian inspired products for the avid equestrian and non equestrian alike. Why did you start Ruespari? I started this business because I felt there was a need for a more comfortable and flexible belt. Riding apparel has evolved over time into more functional and flexible materials, but I had noticed riding belts have not. I would purchase brand new leather belts and still wear my old broken in leather ones because even though they didn’t look as nice, they were more comfortable. I wanted to develop a belt that was practical for the rider because riding is a sport, but it also had to be classic looking and aesthetically beautiful. All of our belts are designed with the rider in mind because they will not spontaneously unclasp, they lie perfectly flat against your breeches, and they are by far the most comfortable belts on the market. I originally designed them for myself, but then when I was competing during Devon this year, I had so many people asking me where I purchased my belt/s. Each belt is handcrafted in a studio on the Philadelphia Main Line right by the Devon Horse Show. How has owning a business changed your everyday life? I have always been a bit of an entrepreneur. I have my insurance license and I am an agent for Marshall and Sterling. However, fashion design has always been my true passion. I opted to study Marketing at St Joseph’s University over attending Philadelphia University to major in fashion design. I have a lot of responsibilities now overseeing the daily operations of Ruespari, but it is truly my passion to innovate designs that appeal to others. Do you have any advice for future or current business owners? If you have an idea, don’t stop there, do whatever you can to develop your idea. You will always face hurdles and even though it sounds cliche, don’t let your hurdles get in the way of executing an idea you may have. It is very important to always keep a positive attitude when you are faced with obstacles and think about the big picture.
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